Why is an Online Presence is Important?
Online Presence and Outcome
It had been the twenty ten and you were being asked to learn Internet or social media etiquettes,
What the reaction came out from you?
‘ha ha ha .. are you kidding?’.
In the Twenty Nineteen, the paradigm has been shifted.
Being online become the most vital part to everyone for their day-to-day activities.
World of the Internet with all products proved it’s mandatory position in our lives.
That’s the reason why we have to look after our ‘Online Presence’ and care about it.
What is the ‘Online Presence’?
On social media you can talk with your family and friends,
you can watch videos on YouTube,
Search the content on Google,
Read and write blogs, send emails and most importantly spend the money on the online platform.
All this and adding few more actions can list out as ‘Online Presence’?
The BIG NO.
Because all the above performances are showing only Online Availability, not the ‘Online Presence’
When you recognize the potential of Digital platform, then you learn to add the values to all that online performances.
Then after it would be considered as ‘Online Presence’.
If you pursue the Online Presence with rules, regulations, and discipline, it would establish you to grab the benefits of digital potential.
No matter whether you are a student, employee, business person, or anyone.
It is mandatory to all to be recognized his or her online presence for his or her personal branding.
Let’s have a look at these stories.
Have you heard the name ‘ Mr. Niel Patel’? If no, then ask google.
What is the story behind this name?
Neil at his age of fifteen started as a reseller.
Later experiencing low income, he turned to the job at ‘Knot’s Berry Farm’.
Where he cleaned the restrooms, emptying trashes cans etc.
As he got a little bit extra money, he continued happily.
Someday he studied monster’s business model and inspired to do on his own.
The very first project he initiated ‘Advice Monkey’ which was a job board.
It didn’t work for him.
But he realized the potential of the Internet and it’s sub-products.
Then after, he never looked back and rest of the history.
His About Page describes that,
“He is a New York Times bestselling author.
The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.”
This is one of the best examples for online presence endeavor done by an individual and got numerous success.
Another amazing story of Mr. Jack Ma.
After a dozen of rejections for jobs, he worked as a tourist guide, teacher in school. He met with internet first time at his 30s.
He fascinated the world of the Internet.
Initially, he had faced failure.
Eventually applying his online presence skill he made through and as Alibaba, the history is in front of the world.
Power of Social Media.
“Social Media is about sociology and psychology more than technology.”
Social media is the most powerful and must have the platform to carry a better online presence.
In 2019, it is estimated that there will be around 2.77 billion social network users around the world.
The figure let you think seriously about social media’s strength.
LinkedIn is the most powerful social media platform with 500 million users worldwide.
Even the personalities who needs no introduction worldwide, are also made their presence on LinkedIn.
For the instance,
LinkedIn provides in-depth profile building facility so that one can explore his or her certificates, skills, interests and accomplishments thoroughly.
Recruiters all over the world keep an eye on candidate’s profiles on LinkedIn to catch the right match.
Here the importance of digital presence highlights itself.
Facebook has 1.32 billion daily active users.
Instead of having the tremendous figure of users, Facebook offers no. of inbuilt features to build your own brand as an asset.
Facebook is the peer-base community where people express their moments or happenings.
Some of them come out with problems to get the solution.
Here is an opportunity to represent you as a trouble-shooter.
You can fetch the trust of people towards you with an active social presence.
Businesses take an opportunity to get in touch with their customers or clients.
This social media platform is best suited for Online customer support in real time.
Twitter another platform with 335 million active users all over, is used by individuals as well as business for instant two-way communication.
People use this social media platform for audience reach, for identity building and quick feedback.
Instagram captured 1billion active users. It allows you to post visual contents like images and videos.
So that people can engage more time with you.
Here is an opportunity to represent your photographic or art skills.
“90% people trust peers on social networks (even strangers); only 15–18% trust brands.”
Either a business or a person, effective online presence gives you the huge ROI.
Being a business you may be future Alibaba, Facebook, Amazon, E-bay or you may and being the person you may be future Mr. Neil Patel, Jack Ma, Pat Flynn, John Chow.
Internet Entrepreneur. Blogger.
SEO Expert. SMM Expert.